A Canada Day Legacy
Looking back, it's clear that Aurora's heyday as Canada's Birthday Town was during the late 60's, 70's and 80's. There is a good reason behind this obvious golden age...
In the early 1980's the Federal government began offering financial incentives for all municipalities to organize local July 1st celebrations. Aurora was already in the habit of properly celebrating Canada's birthday but now more municipalities were starting to organize their own July 1st celebrations. Aurora never stopped celebrating July 1st, or promoting itself as Canada's Birthday Town, it's just the holiday festivities began happening everywhere and not just here. Suddenly the supply of July 1st parties increased substantially and eventually evolved into what we see across the country today. Rather than travelling to Aurora people began staying home to support their local Canada Day celebrations.
Of course, Aurora continues to celebrate Canada's birthday and has done so for over 50 years - a Canada Day legacy that's difficult to match.